Project Goal
Build an independent digital storefront to sell Appiqa's template products directly, bypassing reliance on external marketplaces.
Problem Solved
- Enabled full control of sales, design, and user experience by developing a custom e-commerce platform.
- Strengthened Appiqa’s branding by centralizing all offerings under a single domain.
- Offered customers a direct purchase channel with fewer fees and faster access.
My Role
Fullstack Developer, Template Creator, Product Strategist.
Stack Used
HTML, SCSS, JavaScript, PHP 8+, CodeIgniter 4, PayPal API.
Development Process
- Ideation & strategy based on user behavior from marketplaces.
- Custom CMS built from scratch.
- Seamless PayPal integration for global transactions.
- Optimized UX/UI for template discovery and checkout.
Outcome
- Featured 3× on Envato Market.
- One of the top monthly products on Envato Elements.
- The Social Media Report template was highlighted in Envato’s 2022 trending list.
- 500+ products sold globally through both Appiqa.com and external marketplaces.
Target Users
Solo creators, marketing teams, agencies, and anyone needing polished, ready-to-use presentation materials.